I just never understood why the WWE never thought to have Ross somehow put him over. There was the perfect chance last year when Ross was feuding with Cole. I really thought Swagger was going to turn "face", and destroy Cole for Ross. Does anyone remember this? Swagger came out because he was the one who trained Michael Cole for his match vs Jim Ross. I just feel like sticking up for Jim Ross the night Swagger was announced as the man who was training Cole for his match vs J.R. Cole's heat was at it's highest, and I think the fans would have really gotten behind Swagger in this case.
We all know how much Jim Ross loved Dr. Death Steve Williams, but what about the fact that Jim Ross is an avid Sooners fan, and Jack Swagger graduated from that University as a two sport star, and Bachelors in Finance. Where is the Sooner love, or common ground? One would think that Swagger would be the apple in Jim's eye, and I understand that Ross discovered Swagger as well. It just seems to me that Swagger could be Jim Ross' new Dr. Death if he were booked properly. No, I don't mean that literally, but I mean Swagger could be that guy Ross is always backing no matter what, sort of like a father figure.