Jeff Jarrett announced Monday the launch of "Global Force Wrestling."
According to a press release, the promotion's main sales pitch is promising to be "the most fan-interactive and immersive wrestling experience in history."
Jarrett spoke vaguely about what that means in the announcement: "What we're going to deliver is a multi-platform, innovative brand that will engage fans in ways they've never experienced. It will provide a fresh perspective inside the business that fans have been clamoring for."
Jarrett plans to make a series of announcements over the next few months leading into an expected launch later this year or early next year. Included will be talent, start date, and investment partners.
"The reality is we want to build a brand in which fans are watching our wrestlers evolve from day one and are truly invested in the lives of our talent in and out of the ring," Jarrett said.
Jarrett's initial announcement did not address the rumored involvement of country music singer Toby Keith and rumored CMT timeslot.