Stone Cold has been retired in 16 years at this point, so a random yearly appearance or two by him will not boost the ratings at all. We all know he's not gonna wrestle but just cut a promo full of "WHAT?" and then give someone the stunner, a scenario we've seen a billion of times since like 2004. The Rock successfully crossed over into an extremely successful actor, so his appearances on weekly shows and PPVs made casuals tune in, plus he can still go in the ring if needed to, unlike Austin who's done.
Anyway, people have been calling pro wrestling dead since the fall of WCW and ECW. At least now we have AEW, which has a lot of potential. It's not like we're in 2013 anymore where WWE is pretty much the only game in town. Hell, even months before AEW came in to existence, I made a thread here asking if we'd ever see a WCW sized company take on WWE again and the overwhelming majority of people said no... yet all it took was one rich guy to change the business. So I'd not call pro wrestling dead.
Nobody watches yet it's been #1 on cable the past 6 weeks in a row...what does that say about the rest of the shows on Tuesday nights?Smackdown barely draws 2 million viewers a week. Nothing compared to what it used to. No one watches anymore. And it continues to get worse and worse over time
1) Wrestlemania and the Saudi show heavily flatter the 2019 figure. WM didn't fall within the 2nd quarter in 2004 and wasn't even held in a stadium anyway. The facts are that attendance is scaling downward from previous years. Last year's average attendance was down by about 8% from 2017. This year's average attendance will probably be even worse. Rollins and Kingston are the lowest drawing champions since Benoit, Guerrero and Booker T.Going to throw out a couple of numbers.
North American paid attendance average April 1st to June 30th 2019 = 5,800
NA paid average April 30th to July 30th 2004 = 3,800
Number of network subscribers on June 30th 2014 = 700,000
Number of paid network subscribers in USA on June 30th 2019 = 1.17 million.