I'm starting to wonder if WWE is beginning to take risks with how they present Cena, and whilst not necessarily looking to turn him heel any time soon, they're certainly beginning to undermine his character in certain vignettes as a test bed.
Lately he's become a glorified chat show host, throwing around barbs and ZINGS! about pop culture, and I don't know if the crowd are seemingly lapping it up. He's been seen not really taking threats seriously and has been nothing more than Mr. Jokey Jokey in the middle of heated feuds.
Sure, you could say that's his character now, but at the same time he has had his character torn apart for all to see. When Miz & Riley unleashed that sarcastic laugh at one of Cena's jokes a few weeks back on RAW... well, quite honestly I felt that made Cena look like a total goof, while Miz and Riley looked like a million dollars together and sucked all the heat away from him.
The whole "CM Sucks" shtick made Cena look a goofball yet again, and served in a no way to getting under the skin of Punk. Like Miz and Riley, Punk openly did a shit on Cena's attempts at humour. I know this is PG, but how immature do you go with your main guy?
And then came last night....
The Rock has always been one to rip ass vocally on his opposition. Whether it's Rikishi being a fatty, or Triple H's nose... he has always been one to try and hammer away at their credibility. His roast on Cena was something else though. Cena was destroyed, from his catchphrase, to the ever-released range of shirt/cap/sweatband combos. He was made to look like a total joke.
WWE have always been ones to play it safe and protect their superstars in regards to what their image/gimmick conveys and dictates. Cena, being the big babyface and FACE of the company, has always been top of the totem pole in regards to how they will promote his fans and cover up his detractors.
I've never been a Cena hater, I admire the guy. But how they're presenting him on TV now, well, it's like they're trying to broadcast him as annoying. It's possible they're playing with tweener status to better respond to the crowd reaction he creates.