When I watch the WWE programs with Michael Cole these days I have to cringe somewhat. But what is the adverse effect of this? Well, for one, it annoys me and detracts from the product, hearing Cole go on about nonsense where I would rather have the match called, so I find myself groaning more often or not.
Secondly, and more importantly I feel, is that the announce team is failing to help put people over. When an announcer goes on talking about how what a heel is doing is bad, or questions them, and feels frustrated with how a heel is winning it helps me get on bored with that. I remember watching J.R. commentating with King during the days of Evolution which was fantastic. King would be the color, and says a win is a win, but JR's frustration with the cheating ways helped me feel frustrated at well.
Now? Cole is riding the heels, and the other announcers can't balance because Cole is being fanatical with his man love, and everyone else has to deal with Cole. There is no good announcing right now, which for me is killing the products.