Who are the lead writers right now? Who is the head of creative? What is their brilliant vision and business model going forward? When I look at most of the roster, they are stuck in limbo with no real direction. Why are the wrestlers and feuds not being properly spotlighted like the John Cena/Big Show feud? Who is booking this weekly incoherent crap? I have been a lifelong WWE fan, I used to care for most of the guys on the roster, now I only care about John Cena. I shouldnt be that way, I should be brainwashed into accepting a few more guys and I should be given a reason to care about them. When John Cena isnt on the screen, I get bored to death with RAW...THAT IS NOT NORMAL! Someone needs to bring back a guy like Vince Russo that at least had a creative direction in WWE, and gave everyone on the roster a relevant role. Right now it is a one man show, and the ratings reflect that. Why can they not make a change in the creative department?