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Dusty had been fired from Turnerr so was desperate for work too whereas Cody was free agent who could go where he pleased. Also Dusty was 44 years old when he joined WWE, Cody is 36 so big age difference.A big difference is not only was Dusty no longer in his prime, WWF had a lot of huge stars already there when he joined. WWE has absolutely no depth in their roster with big names today (their own fault) that Cody automatically became one of their biggest stars the moment he came back.
Then again, it still doesn't excuse them treating his father like a joke, though.
Dusty was head booker in JCP a company Vince had been at war with since 84 when they got Vince kicked off Turner tv. Aside from little silly talk Cody and AEW were never at war with Vince.
I don't think the starpower has anything to do with it because few years later they booked Flair super strong. Vince knew Dusty needed any job whereas Flair didn't