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The problem is very similar to football as you said, people think Football and they think NFL, people think wrestling and they think WWF or WWE.
TNA best case is pulling a weekly 1.5-1.6 right now and thats if the program gets really really hot. I said this for years, when people thought Hogan would come in and TNA would magically start pulling 2's weekly I thought they were insane. If they slowly build the product and brand for the next decade, and as longterm fans start getting neilson boxes, the ratings will go up.
I don't think the disparity is that big between WWE' and TNA's viewership (raw having around 5.5million, TNA having around 1.8million). I think people just view TNA as not must see TV, and record it. I think TNA probably has around 2.8million viewers per episode, TNA iMPACT is freely available on SpikeTV's website, available for a year long subscription for $10 on iTunes. The product reaches further then the ratings indicate.
TNA best case is pulling a weekly 1.5-1.6 right now and thats if the program gets really really hot. I said this for years, when people thought Hogan would come in and TNA would magically start pulling 2's weekly I thought they were insane. If they slowly build the product and brand for the next decade, and as longterm fans start getting neilson boxes, the ratings will go up.
I don't think the disparity is that big between WWE' and TNA's viewership (raw having around 5.5million, TNA having around 1.8million). I think people just view TNA as not must see TV, and record it. I think TNA probably has around 2.8million viewers per episode, TNA iMPACT is freely available on SpikeTV's website, available for a year long subscription for $10 on iTunes. The product reaches further then the ratings indicate.