What are you talking about? Of course it isn't the fucking word. Booker T is on record as saying that Hulk Hogan called himself "A good n-word", it never caused a problem. Firing someone because they've used a word you don't approve of would be completely ridiculous.So what? It's the word everyone is freaking out about, right? Why is it okay to say it in comedy skits, but not with "malicious intent" in the privacy of your own home? Getting offended by a word is a matter of perspective. Some black people probably found that skit offensive for all you know and some could give a shit less when Hogan said it in his home. Either allow it to be said or don't. There should be no in between.
He's been fired because he admitted that he's a racist and he doesn't like black people. If you replace every instance of "......" with "Black" or "Jew" or "Asian" (and an appropriate alternative to basketball player) he'd still have been fired.