In the late 80's, Antonio Inoki was the freaking bomb. At the time of that match, he has never lost a match in 4 years and even before then he rarely lost. Sound familiar? Yup, sounds like an exaggerated version of Cena. So NJPW decide to bring in a new monster enemy for Inoki. That monster was Vader. Vader versus Inoki was set and as you can see in the video, Vader destroys Inoki within 3 minutes and Inoki gets no effective moves in. The crowd were shocked and Vader was a force not to be fucked with.
What if this happened in WWE to Cena? WWE bring in a big monster heel, make him squash Cena on PPV and create a credible monster heel.
This. That's why those long ass title reigns were possible back then, people believed it was real and didn't mind seeing their hero overcome the odds all the time, see Hogan, Sammartino, Inoki. So when someone came in and suddenly beat the hero, it was a very big deal. Nowadays it's much more difficult, although Brock Lesnar did a great job as a monster heel getting over via beating top babyfaces (which turned him face in the end but alas). Lesnar was an exceptional athlete though.
WWE near enough did that with Khali's debut against Taker at Judgement Day. IIRC it was about as close to a squash ever involving Taker with him actually being on the receiving end.
Only problem really is the monster heel in question has to be booked incredibly well for the act to remain fresh and popular (e.g Goldberg) and WWE to smartly book babyface underdogs well to build suspense and drama when this monster heel faces that particular babyface. Khali was an atrocious ring worker and really stood little chance of getting over with his squash booking, with the right booking, marketing and promotion of a character it could work but only if the company were fully invested in making this heel a long term credible wrestler and not an overnight sensation that they'd book into oblivion once he suffers his first loss.
Plus the whole kayfabe breakdown has made it harder for WWE to really invest people and capture their imagination into characters and angles, trying to market themselves to kids was a smart ploy in trying to bring back that aura of kayfabe to the kids but in the long run it just wouldn't work IMO. Partly because it would be hard to find a talent like Vader who could not only look like a monster but wrestle and dominate other guys and give good-great matches to pull the crowd in, partly because WWE have demonstrated their fear of reducing Cena's credibility and the degree of difficulty in successfully booking and promoting 1 wrestler to destroy the entire roster whilst keeping the angle fresh and popular whilst not making all the guys who lose to this monster look like jobbers who have no chance of ever beating him.
Found this over on PWInsider. I guess someone has finally woken up at WWE and seen that these have expired and thus prevent AEW from trying to use them.
WWE applied to trademark the following on 12/6:
WORLD WAR 3
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