First Step: Model's that wrestle in the division (not valet's) should be fired because if they wrestle,they'll only destroy the division more than it already is.
Then,I'd do this:
-Have Lay-Cool be squashed in a Tag Team match for the Diva's title against Natalya and Beth at Royal Rumble and in the celebration,have Beth do the same thing she did in SS in the celebration,but a few seconds afterwards,her smile goes away and she does an Electric Chair Drop to Natalya (face burst into the floor) turning heel,and do her finisher (I forgot the name dammit). Then have Beth hold both of the Womens' titles in her shoulder and walk away.
-Have Beth cut a small dark Kane-like promo on Raw (without all the demon shtick and the flames and sound effects and hell,the psycho stuff) about how Women's division is/was a joke,tearing the Diva's championship into pieces and throwing it out of the ring. Have them squash a male jobber showing that the only difference between the Diva's division and the male ME is the sex of the performers. All of this in about 5/6 minutes,so it's basicly the time the Diva's match + the Bella's have on Raw currently.
-Have Beth Vs Natalya at EC (before the ME) but have Natalya lose by DQ when she berserks Beth with a chair when they're fighting outside of the ring. Make sure there's no Melina-like screams in all of this -.-''
-Have Beth don't showing up next Raw and Natalya cut a small promo about how she (Beth) is not enough to be the champion. Also mention that there will be a Women's championship match at Mania (with the old belt coming back,obviously) and,as Beth did,have Natalya squash R-Truth or something.
-Show intensity in the feud,having even one or two backstage brawls (not like TNA -.-'') and have it like the stakes are high as ever for the Wrestlemania match,that being a Street Fight or some match with an hardcore stipulation.
-At Wrestlemania,the match should be in the high-card (close to the Main Events) and have it be the farest you can get with PG. Have Natalya go over in the end and have her celebrate with the fans and the Women's championship (obs: don't have a stupid Diva's match at Wrestlemania ala WM26 with Vickie going over) Then,after a rematch at Extreme Rules,have Natalya go on a long reign squashing the ones of Lay-Cool,Kaitlyn,Gail Kim (she doesn't suck completely) and maybe have a new Diva (this one with talent please) have a feud with her for the title (being that she would be fighting for about 4 months before even being in contention for the Women's Title) going over at a major PPV like Survivor Series
Why would this be done like this? Well,Road To Wrestlemania is the time of the year where WWE has most atencion on it and the Rumble and WM are must see PPVs for most wrestling fans,and even some casual fans watch them aswell,them being the most important PPVs of the year. Natalya and Beth are,unfortunaly,the only Divas in WWE who can pull this off (for her wrestling hability and toughness) and they would be established as the top dogs in there. Having a feud with this intensity would establish the Division as a major threat and having guys mocking some of the Divas and getting squashed is a great way to do it. Then,maybe it could draw.
PS: Bra and Panties matches don't count as "Women's Division"
PS2: Thank you for anyone who actually cared about the division and read this text.