Cesaro is very talented. The problem Cesaro is going to run into with booking is that he only works as a heel and Smackdown is very heel heavy. There's not a whole lot that Cesaro can do but squash lower level faces until they either build up some faces or turn a few. In the last four weeks, they added to roster O'Neil, Young, Sandow and himself which are all heels while only adding in Ryback to the faces.
this is why they need to make some roster changes and turn people face. Wrestlers who i think would be decent mid card faces he could feud with are swagger, miz, and del rio. Shit, send him over to raw and have him face either santino if he retains or miz if he wins the belt, for the title and have him go over