Simple question really. In mid-late 2009 rimming the IWC suddenly became Vince's new hobby and it meant that the likes of the charismatic and marketable Kennedy, Burke and MVP were shelved in favor of tiny guys from the indy's like Punk and Bryan. Vince is known to go from one fad to the next and it can't be long before the internet darlings are shelved for a brand new obsession.