Bully Ray was the one of the most overrated people in TNA history. Gimmick was laughable. It was Bubba Ray Dudley people, no matter what the name he uses, he's crap in the ring and babbles on the mic trying to sound like a tough guy. Good riddance and glad they never used that garbage
A horrible, hideous and unforgivable error by the "brains" of WWE to not let the Bully Ray character do his thing. He would have immediately become the top heel in the WWE, IMO. Capable of drawing immense heel heat, something most geeks nowadays don't know how to do because they, despite being heels, are too prone to pandering to the crowd or are put into terrible cookie cutter heel gimmicks that are shit.
Bully would have been better than them all on day freakin' one, no doubt.
If you mean on his return with Devon, then thank God he didn't go it. Bully Ray is so old, faT, and out of shape, and singles run would gave tarnished his accolades. I am so upset seeing him on ROH as active as he is. He needs to be a part timer.
WWE doesn't exactly have the best track record when it comes to adapting gimmicks that were succesful in other promotions. So, for a litany of reasons from creative limitations to willingness to make someone elses idea look good, it's probably best that they didn't try to run a Bully Ray angle.
WWE can proudly say they didn't ruin Bully Ray.... even if it's only because they didn't try.
All that said.... Bully Ray, no Bully Ray, the Dudleys' return was awful and a big wasted opportunity. But, hey, we're getting used to that these days.