I'm not sold on this whole Ryback, and Axel pairing especially with Heyman. Nothing against Heyman, but the Ryback segments are awful. Axel has always been terrible. Heyman isn't going to just give a rub to someone just by standing next to them, especially Axel. I feel like they need a center man not named Paul Heyman, and Kassius Ohno came to mind. I think Ohno is strong enough on his own, but joining this temporary group would be a sound way to introduce him to the WWE fans.
Heyman could feud him with CM Punk, as they have a wrestling past together. Ohno is far better a talent in the ring, and on the mic than either Axel, or Ryback. Ohno could say that Punk used to be his friend, and that he knows how Paul feels about being betrayed by CM Punk as well. However, Punk should be trying to convince Ohno that Paul is very manipulative, and that he needs to reconsider his association with him. This would allow for Ryback, and Axel to possibly get involved in the tag team scene for a little bit.
Heyman could feud him with CM Punk, as they have a wrestling past together. Ohno is far better a talent in the ring, and on the mic than either Axel, or Ryback. Ohno could say that Punk used to be his friend, and that he knows how Paul feels about being betrayed by CM Punk as well. However, Punk should be trying to convince Ohno that Paul is very manipulative, and that he needs to reconsider his association with him. This would allow for Ryback, and Axel to possibly get involved in the tag team scene for a little bit.