Wrestling Forum banner
1 - 12 of 12 Posts

·
Registered
Joined
·
1,113 Posts
Discussion Starter · #1 · (Edited)
When was the last time, WWE used massively popular and mainstream medias in order to sell a kayfabe storyline or a kayfabe rivality foiling the public into them ?

For example :

- famous TV shows and late-night interview shows
- TV channels
- TV news
- newspapers
- internet (dirt sheets, forums, blog)
- or other highly popular medias

Do you have any examples of such actions for each kind of medias ?

I will explain why i asked that.

Some of you probably had the chance to read my fake and kayfabe thread named "WWE sold to a chinese company !" before mods decided to erase it (even if it was written inside that it was fake at the end). But it's not the subject of this thread.

Now i will ask you to imagine the effect of a such realistic and efficient marketing operation launched on a huge scale and based on multiple mainstream medias.

A campaign of suppositions or fake news in official medias that is aimed to everybody and everywhere using at the same time TV shows and news, newspapers, interviews of Vince, selected dirtsheets to propagate rumours and gossips, youtube, created websites on purpose, facebook and twitter all over the world.

1. Could it work nowadays ?
2. Would a such crazy move attract viewers or at least create a positive growth of interest and curiosity for WWE ?
Do you think WWE should hire me ? (half-joking)
 

·
Registered
Joined
·
757 Posts
WWE often incorporated news stories into their shows.
For example, that feud in early 2006 between Edge and Ric Flair. It was during this time that Ric Flair was arrested for pulling a guy out of his car and beating the guy up all because he heckled him. They used this on the next few weeks of Raw, including an edition of The Cutting Edge
 

·
Registered
Joined
·
1,113 Posts
Discussion Starter · #3 ·
WWE often incorporated news stories into their shows.
For example, that feud in early 2006 between Edge and Ric Flair. It was during this time that Ric Flair was arrested for pulling a guy out of his car and beating the guy up all because he heckled him. They used this on the next few weeks of Raw, including an edition of The Cutting Edge
During the Trump-McMahon rivality did they ever publish or sell it outside of WWE and pro-wrestling universe ?
 

·
Registered
Joined
·
757 Posts
During the Trump-McMahon rivality did they ever publish or sell it outside of WWE and pro-wrestling universe ?
Well, Trump showed up, of course, and ) O'Donnell acknowledged the match on The View, IIRC
 

·
Harvester of Sorrow
Joined
·
12,947 Posts
Chris Jericho and Mickey Rourke, when they had the little fued
 

·
Registered
Joined
·
757 Posts
Can I just add: Andy Kauffman
 

·
Registered
Joined
·
1,113 Posts
Discussion Starter · #8 · (Edited)
You can still give answers about my first question.

But i will explain why i asked it.

Some of you probably had the chance to read my fake and kayfabe thread named "WWE sold to a chinese company !" before mods decided to erase it (even if it was written inside that it was fake at the end). But it's not the subject of this thread.

Now i will ask you to imagine the effect of a such realistic and efficient marketing operation launched on a huge scale and based on multiple mainstream medias.

A campaign of suppositions or fake news in official medias that is aimed to everybody and everywhere using at the same time TV shows and news, newspapers, interviews of Vince, selected dirtsheets to propagate rumours and gossips, youtube, created websites on purpose, facebook and twitter all over the world.

1. Could it work nowadays ?
2. Would a such crazy move attract viewers or at least create a positive growth of interest and curiosity for WWE ?
 

·
Registered
Joined
·
4,637 Posts
The WWE is anything but progressive. Although it's up to you how much you want to believe, most accounts portray Vince almost like a Mr. Burns type figure who has virtually no understanding of current pop culture. Quite a few angles and gimmicks over the years were scrapped because they were modeled after popular movies or television shows Vince wasn't aware of. Despite being one of biggest shows on cable, they took ages to switch over to HD broadcasts.

They just discovered Facebook existed like a year ago and you want them to launch some huge meta-new-media advertising campaign? Not going to happen, although it would be great. One of the things TNA does right is their extensive use of social media and the internet to promote angles.
 

·
Registered
Joined
·
1,113 Posts
Discussion Starter · #10 · (Edited)
The WWE is anything but progressive. Although it's up to you how much you want to believe, most accounts portray Vince almost like a Mr. Burns type figure who has virtually no understanding of current pop culture. Quite a few angles and gimmicks over the years were scrapped because they were modeled after popular movies or television shows Vince wasn't aware of. Despite being one of biggest shows on cable, they took ages to switch over to HD broadcasts.

They just discovered Facebook existed like a year ago and you want them to launch some huge meta-new-media advertising campaign? Not going to happen, although it would be great. One of the things TNA does right is their extensive use of social media and the internet to promote angles.

The interesting fact is that WWE is just looking for a new creative for stamford on their website. But when you read what they look for you understand what they fail.

http://wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*AC5F80BAD409E322


- BA/BS in Film, TV, Drama, Media Studies, Communications or equivalent
- Minimum of three to five years writing and production experience in network television
- Professional TV staff experience in drama and comedy a plus
- Experience in all aspects of live TV production a plus
- Highly creative (a prolific idea generator)
- Plugged into pop culture and trends
- Able to work closely and effectively with talent, writers, and producers throughout the creative process
- Strong understanding of WWE's audience (demographic and psychographic) a plus
- Must live in Stamford, CT area or be willing to relocate there
- Knowledge of WWE shows, talent, and storylines
- Excellent communication skills and the ability to work in a team environment
- Flexible travel schedule (extensive travel required)


They are looking for a well established professionnal with 5 years of experience in network television and only focused on TV. This kind of people aren't new in the field and thus are "formated" and blocked by their jobs and job culture and often too late and no more plugged into the realities of pop culture and trends. Worse they should come from drama and comedy fields which are totally blocked in stereotyped and repetitive storylines. :shocked: They ask for people who are focused on TV totally ignoring knowledge of internet and new medias or mass campaigning. It's strange they don't look for marketing, internet medias specialists or even military psyops. They are also no comics guys or movie writers. I have also nothing against universities and what they give you. But they tend to give only knowledge not skills or autonomous and innovative spirit.

If i were I would ask anybody with passion and love of pro-wrestling and ask them for an essay about their faults and failures. Then they should give them "carte blanche" and never use group thinking and too much brainstorming.

In case you wish to know I only have a political science bachelor degree myself (and experienced in what you call psyops in USA and I had to create meta-new-media advertising and destabilisation campaign).

- And why don't they simply recruit from forums like ours with surely have pearls here, look at Be the Booker thread ?
- If I am able to imagine and put in practice such a meta-new-media advertising campaign, shouldn't they hire somebody like me ? (joking :D)
 

·
Celestial Messiah
Joined
·
33,587 Posts
Well, yeah. The entire first Wrestlemania was built on MTV, saturday night live and Cyndi Lauper's girls just wanna have fun.

Piper and Hogan brawled all over the media. Piper kicked Cyndi, Hogan became her bodyguard.
 
1 - 12 of 12 Posts
Top