The WWE is anything but progressive. Although it's up to you how much you want to believe, most accounts portray Vince almost like a Mr. Burns type figure who has virtually no understanding of current pop culture. Quite a few angles and gimmicks over the years were scrapped because they were modeled after popular movies or television shows Vince wasn't aware of. Despite being one of biggest shows on cable, they took ages to switch over to HD broadcasts.
They just discovered Facebook existed like a year ago and you want them to launch some huge meta-new-media advertising campaign? Not going to happen, although it would be great. One of the things TNA does right is their extensive use of social media and the internet to promote angles.
The interesting fact is that WWE is just looking for a new creative for stamford on their website. But when you read what they look for you understand what they fail.
http://wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*AC5F80BAD409E322
- BA/BS in Film, TV, Drama, Media Studies, Communications or equivalent
- Minimum of three to five years writing and production experience in network television
- Professional TV staff experience in drama and comedy a plus
- Experience in all aspects of live TV production a plus
- Highly creative (a prolific idea generator)
- Plugged into pop culture and trends
- Able to work closely and effectively with talent, writers, and producers throughout the creative process
- Strong understanding of WWE's audience (demographic and psychographic) a plus
- Must live in Stamford, CT area or be willing to relocate there
- Knowledge of WWE shows, talent, and storylines
- Excellent communication skills and the ability to work in a team environment
- Flexible travel schedule (extensive travel required)
They are looking for a well established professionnal with 5 years of experience in network television and only focused on TV. This kind of people aren't new in the field and thus are "formated" and blocked by their jobs and job culture and often too late and no more plugged into the realities of pop culture and trends. Worse they should come from drama and comedy fields which are totally blocked in stereotyped and repetitive storylines. :shocked: They ask for people who are focused on TV totally ignoring knowledge of internet and new medias or mass campaigning. It's strange they don't look for marketing, internet medias specialists or even military psyops. They are also no comics guys or movie writers. I have also nothing against universities and what they give you. But they tend to give only knowledge not skills or autonomous and innovative spirit.
If i were I would ask anybody with passion and love of pro-wrestling and ask them for an essay about their faults and failures. Then they should give them "carte blanche" and never use group thinking and too much brainstorming.
In case you wish to know I only have a political science bachelor degree myself (and experienced in what you call psyops in USA and I had to create meta-new-media advertising and destabilisation campaign).
- And why don't they simply recruit from forums like ours with surely have pearls here, look at
Be the Booker thread ?
- If I am able to imagine and put in practice such a meta-new-media advertising campaign, shouldn't they hire somebody like me ? (joking
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