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It's too bad but what can we do about it..I guess it's time for the Hardys to create something new.
 

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Thank god for that. The Broken stuff was abysmal, and people are going to jump off the bandwagon as soon as they see given air time on WWE television. The money is still in them as a tag team to move merchandise, and more specifically as Jeff as a singles star. Matt Hardy is mid-card as fuck. At first I thought it was bad PR for Anthem to be fighting The Hardys so hard on it, but given how Reby and Matt conduct themselves around the whole thing, I say fuck them. Anthem provided the resources and funding to get these ideas off the ground -- Matt Hardy was just a bad professional wrestler who talked funny. If The Undertaker jumped to WCW and tried to be The Undertaker, WWF would have (rightly) kicked up a storm. They tried to about Scott Hall and Kevin Nash for example. I'm going to stop faulting GFW for this, because it's worth a shot to make them pay for something that your show launched, even if you are only partially responsible for it.

It's not like it's taking ownership for who that wrestler is. They're not trying to tell Matt that he owes them the Twist of Fate or anything like that. He's just trying to use his TNA gimmick in the WWE and they're saying "Not so fast, buddy. You may have come up with it, but you needed us to make it happen. We're part-owners here."
 

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I think Anthem are really doing nothing to help themselves in this scenario.

First off, they are coming off as the petty assholes that are trying to keep Hardy from using his own gimmick. Yes, Anthem employees helped develop the gimmick. But hey, just like Hardy didn't copyright it, neither did anyone else! That's why we have this drawn out battle. Whatever way you look at it, Matt is coming across as the reasonable party, while Anthem is like "NO. NOT UNLESS YOU GIVE US JEFF'S ART AND MUSIC MONEY TOO!" That is just ridiculous and childish. I knew Jarrett was a douche, but this is above and beyond.

Second, The Hardys are still massively over without the full on Broken Gimmick. The WWE crowds are making it about the gimmick though, creating more buzz and discussion about The Hardys! The longer this draws out, the more people will get behind Matt. We all know what the wrestling crowds are like. Does Anthem really want people to start showing up at WWE shows with "Fuck That Owl" and other anti-GFW signs? I seriously doubt WWE will be confiscating anything unless it has actual swearing ... and they certainly won't try to mute anti-GFW chants.

The funny thing is, the horrendous state that Impact is in right now, they are desperate for cash. Eventually, Matt and possibly WWE, will just offer an amount that Impact can't refuse. But again, the longer that Anthem makes this draw out, the bigger it will hit when Matt DOES win.

WWE would probably have pulled the trigger on day one if they'd had the rights immediately. This slow burn that is being forced is EXACTLY the kind of thing that makes an angle great. Anthem are unwittingly making the 2nd Rise of Broken Matt Hardy into something that will be EPIC.
 

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You need to be yourself, you can't be no-one else.
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Matt should've trademarked that shit in TNA.
I think this tbh, I mean can anyone really blame a company from trying to protect something from being used for profit by someone else? for example I doubt apple would gladly hand over a unused phone design to me just so I can start flogging it without some solid payoff in return.

they are being dicks sure but matt shouldve protected his assets better imo, he allowed his creation to be claimed by someone else at the end of the day, he couldve avoided all this had he thought more outside the box and made sure all rights stay with him

to me they are simply doing what matt shouldve been doing, they just swooped in and claimed something that was for the taking.
 

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I think Anthem are really doing nothing to help themselves in this scenario.

First off, they are coming off as the petty assholes that are trying to keep Hardy from using his own gimmick. Yes, Anthem employees helped develop the gimmick. But hey, just like Hardy didn't copyright it, neither did anyone else! That's why we have this drawn out battle. Whatever way you look at it, Matt is coming across as the reasonable party, while Anthem is like "NO. NOT UNLESS YOU GIVE US JEFF'S ART AND MUSIC MONEY TOO!" That is just ridiculous and childish. I knew Jarrett was a douche, but this is above and beyond.

Second, The Hardys are still massively over without the full on Broken Gimmick. The WWE crowds are making it about the gimmick though, creating more buzz and discussion about The Hardys! The longer this draws out, the more people will get behind Matt. We all know what the wrestling crowds are like. Does Anthem really want people to start showing up at WWE shows with "Fuck That Owl" and other anti-GFW signs? I seriously doubt WWE will be confiscating anything unless it has actual swearing ... and they certainly won't try to mute anti-GFW chants.

The funny thing is, the horrendous state that Impact is in right now, they are desperate for cash. Eventually, Matt and possibly WWE, will just offer an amount that Impact can't refuse. But again, the longer that Anthem makes this draw out, the bigger it will hit when Matt DOES win.

WWE would probably have pulled the trigger on day one if they'd had the rights immediately. This slow burn that is being forced is EXACTLY the kind of thing that makes an angle great. Anthem are unwittingly making the 2nd Rise of Broken Matt Hardy into something that will be EPIC.
Eh, I've gone beyond seeing Anthem as the petty party. The Hardys basically came in and used them as a way to regenerate their careers by doing expensive segments to get themselves over and leave. You can't blame Matt and Jeff for going back to greener pastures, but how petty is that? They basically took TNA's money to create bullshit that turned into nothing tangible for them and have now left. If there is dispute over who owns it, why not try to squeeze royalties out of it? I wouldn't be asking for money off Jeff's art, but all Hardys merchandise within the realm of the campy bullshit character, absolutely. If I went on a sketch show of some comedian and created a character that was pretty funny, but then I got plucked to do another show, I wouldn't blame the producers of that show for trying to retain it as intellectual property. They're not trying to tell Matt and Jeff they can't earn a living by being themselves -- it's just the gimmick that they flew under their banner and now want to abscond.

Matt has never, ever, EVER come off as the mature or reasonable party in his life. He's airing the legal ongoings in public forums and his wife is sharing stories about Jeff Jarrett being drunk. Totally classless stuff because they feel they are getting bogged down in the red tape of the wrestling world. And they are. Because Anthem have a case and should probably try to milk money out of WWE to stay alive and keep paying their talent, etc. God knows those segments probably cost enough to produce.

Crowd backlash can play a part in things, but the crowd has sided with Matt Hardy before, only to be let down by him. It could be a case of "fool me once." Also, I don't think it's caught on as much as you think. Yes, crowds do the "Delete" thing, but they also chant "You deserve it" when Zack Ryder or Naomi win a belt. They're easily led today by anything even remotely trendy, but not all of them can appreciate the full scope of the story, because hardly anybody fucking watched it. More people saw Bo Dallas and Curtis Axel win awards on RAW than have ever seen a Broken Hardy skit. The popularity of these things are overblown. And when the crowd get it, because they will eventually pay money or agree to splitting royalties, it's going to bomb fucking hard, because it's lame as fuck.
 

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You know, WWE does this type of stuff a lot too.

I mean you have poor Cody Rhodes running calling himself just "Cody" because WWE owns the rights to the name that Cody's dad made famous.

Sucks, but its also a lesson about owning your own identity. I remember hearing Piper talk about that type of stuff. Make sure you own your shit!
 

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Its bitter sweet for me.

I do feel bad for Matt especially, because he really created something special (I'm not sure what level of contributions Borash had). But on the other hand, I have no doubt in my mind that WWE would have ruined it had they gotten their monkey paws on it (look at how they screwed up the nWo).

Leave the memories alone, it was great in TNA/Impact.
 

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What do you mean? Its the exact same thing.

If a talent left WWE for GFW and portrayed a character that the WWE felt was their creation of course they wouldn't allow them to use it.

Their is alot of precedence on this topic tbh. Dudley Boys, Ultimate Warrior, Scott Hall, Kevin Nash, etc. WWE produced those characters so therefore they owned them, same exact thing here.
GFW did not create the broken character. They did not produce it. The broken gimmick was all Matt's idea and the Hardy's produced the segments.
 

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You know, WWE does this type of stuff a lot too.

I mean you have poor Cody Rhodes running calling himself just "Cody" because WWE owns the rights to the name that Cody's dad made famous.

Sucks, but its also a lesson about owning your own identity. I remember hearing Piper talk about that type of stuff. Make sure you own your shit!
I keep hearing this a lot. I dont think the fact that he cant call himself "Cody Rhodes" impacts him at all.

He's a phenomenal talent whether he is "Cody" or "Cody Rhodes", and the audience is going to see that.

Furthermore, him as Cody Rhodes didnt set the world on fire like Broken Matt Hardy did.
 

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If that's 100% true (which I doubt,) then Matt Hardy has no one to blame but himself.
He does have no one to blame but himself. I don't know why he didn't trademark it when he had the chance. But the broken character was all Matt's idea. All the locations that were used to film the segments were paid for and financed by the Hardy's. Borash did direct quite a few of the segments, but it's all Matt's creation.
 

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At least The Hardys got tag titles run. Unlike The Dudleys.
The Hardys didn't deserve to win the titles though and it was total bullshit that they did. It's disgusting just how much they were handed since returning to WWE. Spoiled, entitled scum is what these two sad cases have become.
 
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