You see guys in the 90's like The Godfather, Val Venis, Big Bossman, etc. Their characters couldn't carry them to the main event, but made them interesting in the mid card scene for a number of years. I figure that aside from the Undertaker that gimmicks don't work with guys approaching the main event scene, but every upper card wrestler has to have some sort of character. Even a guy like John Morrison has enough going for him, because he has an interesting look (doesn't have to be a big imposing guy), he's unique and talented in the ring, and can always be counted on for hitting at least one good spot. You take a bland, and generic guy like Cody Rhodes and transform him first into "Dashing" Cody Rhodes, a narcissistic character, who cared more about his looks then actual even winning. During his short feud with Rey he is begining to evolve into an even more egotistical jerk then before, and definitely looks like a main eventer in the very near future.
My point is that all most guys need is a character, and just something to talk about.
Repackage the following:
Michael McGillicutty as Joe Hennig, "The perfect son". It just makes too much sense. He doesn't have the looks, muscular build, or in ring ability of his father. Aside from that one truly horrible NXT promo, I really don't think he's that bad on the mic. Give him a new look, new theme music, and DEFINITELY change the name. This isn't copying his father's gimmick like they attempted with Dibiase (which failed miserably), but it makes sense to build off Curt's Mr.Perfect character. He could start as more of a mid carder/jobber, before begins to develop into a more serious, and legitimate contender like Cody Rhodes.
Alex Riley with his jock FWC character. Half of RVD's character was his unique look, and I don't see why the WWE wants to make anyone who's not a main eventer look like a jobber. Give him the varsity jacket back, and make him into an obnoxious, and annoying prep. He could be sort of a high school bully, who backs down from guys bigger then him, but bullies smaller wrestlers, and backstage employees.
Michael Tarver as any sort of dark mysterious character. I like the whole "guy who's there when bad things happen" idea. He could be sort of a hitman, who'll take out anyone and won't back down from anyone. He has good size and build so this could work.
Ted Dibiase as a manic determined to win at any cost. Does anybody recall the one promo where Maryse won't stop talking, Ted looks and just screams at her to shutup? It's the only time I've ever been remotely interested by Ted. They should keep having him lose until a few weeks after Mania when he loses to the biggest jobber they can find, and then loses it. He could become enraged anytime he loses, and take out stars who defeat him. Give him a new look and new name like "Terrible" Ted (a play on his losing streak, and his ruthless personality).
At the very least all of these characters could float around the mid card, and make the IC, and Unites States title look more meaningful.
Does anybody else have ideas?