I hope they're trying to push him as a tweener. It seems like he could fit that role very well with his monster gimmick where he just full on destroys everyone and everything. At the moment he seems babyface but I think they might just be testing the waters to see which way they want to go with him.
This is a true IWC cliche, through and through, but at this point, Jackson has vastly more presence about him when he's a heel.
It's hard for him to register as a face. I think WWE should actually use their standard M.O. (pushing a bunch of young heels towards the top, then inevitably turn a few of them babyface) on him, because him just appearing out of nowhere and being a face isn't really cutting it thus far, and more importantly I have difficulty seeing it working for him anytime soon. He needs to revert back to that wintertime heel character he had against Christian. The "Book of Ezekiel"/Prophet of Doom deep-voiced angry black guy monster who quotes the Bible is a character that can go places in WWE right now. The smiling babyface one that doesn't get to speak on the mic really isn't.
I'm thinking they're just getting him reacquainted for a little while before turning him back heel. Then he'll start going over guys like Mark Henry, Goldust, etceteras, good, over veteran babyfaces who can get strong matches out of him. Then we'll see where it goes from there. (Pure speculation.)
I actually like Zeke as a face, he's pretty charismatic for a big man and his presence is just tremendous. That being said, i don't think WWE will ever push him to the main event permanently, he'll probably be in Big Show's role in the future, still look dominant but never getting a consistent main event push.
I actually took a liking to this Guy, he looks badass and like he could take out anybody, what bothers me about him ishis Finisher, it looks horrible, no Impact it looks like nothing, i haven't seen that much from him but there gotta be some kind of Move that looks like a killer like a Backbreaker, Alabama Slam, Powerslam or whatever. Or just give him the dominator, it always was good to other Black Monsters to Faarooq and Lashley.
A feud with Daniel Bryan for the US title would be good for both men. A basic David vs. Goliath story. It would be based around if Bryan can lock in the Labell lock on Big Zeke, and if not, what can Bryan pull out of his move set to deal with him.
I don't like him because he is too big and a generic monster character with no depth and I don't like that.
Also hes only good for squash matches imo sooner or later hes gonna become another Great Khali when hes run out of people to squash.