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While I agree with the bad timing of the Elimination Chamber PPV, I have to say that having such a title match at this time of the year is the best way to mix things up and create the matchups WWE needs for Wrestlemania.
I mean, we can have anybody as champion until after the Royal Rumble. Even if he is not gonna be in the title match at WM. And we also can keep a big name like Cena or Orton away from the title picture for a few months. But by having the Elimination Chamber match for the title(or #1 contendership) they can create any desired matchup for WM, even pull a surprise and create a championship match that nobody imagined a couple of months before Wrestlemania.
I mean, we can have anybody as champion until after the Royal Rumble. Even if he is not gonna be in the title match at WM. And we also can keep a big name like Cena or Orton away from the title picture for a few months. But by having the Elimination Chamber match for the title(or #1 contendership) they can create any desired matchup for WM, even pull a surprise and create a championship match that nobody imagined a couple of months before Wrestlemania.