I say Bragging Rights, but only because Punk's presence and commentary was a distraction (not a bad one, no, but a distraction nonetheless) and the anticlimatic finish that was there to continue the series, but what could've been done much better.
Both were pretty similar but I'd say the bragging Rights Match was the better of the two and didn't have a commercial break in which doesn't help when watching a match.
Bragging Rights - ****
Raw Match - ***1/4
Please god WWE, one more time on Smackdown... Let Punk come in and cost DB the match. Perfect set-up for a feud. Give them the ammount of time you did at BR and I will jizz. DB/ZIGGLER on Friday = ratings.
I think there would be another match seeing the outcome last night and sunday anyways.