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Discussion Starter #1
In the last year we've seen the likes of Sheamus, Swagger and currently the miz pushed toward the title very quickly. So does build up really matter anymore before winning a world title? I understand the company needs new stars, but they are pushing some guys who just arent ready (im not bashing miz, hes the most built up superstar to win the title recently) But take Austins build up for example

Steve Austin

Made his Debut in 1995 as the ring master

Last 11 mins at the rumble

Wins at Wrestlemania

Wins King of the ring- The Austin we all know today is born

Wins at Summerslam

Feuds with HHH in the mid card division

get shots a WWF title Doesn't win

wins the 97 rumble

But Austin didn't touch a title until May 97 that was the Tag team titles

98 rumble winner

Wrestlemania 14 wins his 1st World title
March 29, 1998

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Compare this to Sheamus or Swagger

Sheamus

Debuts on ECW August/September 2010

Stays on ECW for about 2 months, feuds with Goldust and Benjamin (who have little crowd reaction)

Moves to RAW

Wins Battle Royal

Beats Cena at TLC to win the WWE Championship December 2010

Swagger

Makes his Debut in ECW September 2008

4 months later wins ECW Title- if you count the ECW Title as a world title then hes already a world champion at this stage

June 9th Now on RAW

loses at Summerlsam

jobs alot on SUperstars

Eliminated at SS

Last 5 mins in rumble

wins MITB

Wins World Title in 2010 5 days later

So does build up to a world title really matter nowadays? Is pushing stars around the world title right as opposed to pushing them toward the title?
 

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The Man
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Unfortunately, that's the way it goes these days. Instead of pushing guys who are over, they give guys the title and then try and get them over.
 

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It matters, but they have no choice. At least Miz Had a decent buildup- he's was definitely a guy who's stock was on the rise significantly before he actually won. Sheamus and Swagger pretty much went from bum to world champ overnight. Sheamus ended up being pretty good IMO, Swagger went bust. I think because Sheamus is more of a unique character w/ a distinctive look, etc. If WWE can get one or two guys to stick out of that strategy, thats probably about all they can hope for.
 

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Build-up really does matter if you want to truly establish a star. The WWE have been rushing lately, hence the lack of true top level talent atm.
 

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It matters, until the start of his Feud with HHH,Sheamus got no reaction, silence.
 

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#TEAMFIT
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Of course it matters. It's just Vince seems to not think so anymore for whatever reason. Probably because hes so desperate for stars.
 

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Purebred Powerhouse
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If you look at it, you pretty much answered your own question there with your analysis. You're comparing the title victories of Austin with the likes of Sheamus and Swagger.

Which title wins are more memorable or monumental in your mind? And why? The answers are automatically going to tell you that the build-up matters. It's crucial. It matters in a big, big way.

Title reigns aren't necessarily dictated by the way they change hands, but a title change is definately going to seem more significant if there's a good build behind it.

Miz has had tremendous build-up toward the title, but the fact remains - they could book him to drop the belt before Royal Rumble, and it'd all seem like a big bust anyhow.

Give a challenger the right build-up, and he'll come across like an uncrowned champion long before he gets his hands on the belt. That translates to fans calling for him to get the belt. That leads to people rooting for him to get a shot at the title. That creates a demand to see him in main event matches. And that brings in money when the promoter books him in those main event spots.

In short? It creates profit.

The excuse that, "They have no choice." isn't exactly accurate either. There are stars who are over. Kofi Kingston, Evan Bourne, MVP, and other guys on their roster are over big with the casual fans who attend the events. But they aren't getting runs with the World Title.

Sheamus and Swagger were booked relatively cold going into their title runs. So yes, they had a choice. They could've booked Kofi or MVP into one of those runs. Those guys are over and established.

WWE is just trying to create new stars. I guess they see guys like Kofi and MVP as over enough to maintain their status without belts. And that's reasonable. But if they'd take a guy who's legitimately over with the crowds (like Kofi or MVP) and push them toward the belt... with the right build-up... it'd go over big.
 

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Follower of Lockeism
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Not for heels nowadays no. Apparently you don't need a bit of time to make the audience care, it's all about making people care after they become a main eventer or become champion. It kind of cheapens a title win though. This year we have had Swagger suddenly enter the main evnet...only to drop straight back out due to lack of build, Sheamus last year without any kind of build and now Barrett in the main event after just five months or so. I actually commend the WWE on the build of The Miz. As much as I don't like him, it's nice to see someone get a gradual build to a main even position over about a year and a half.

I'd say that was part of the reason they can't seem to push face superstars. Unlike with a heel, the crowd must already care and they don't seem to be able to push a guy to a point he's credible enough to win the title.
 

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Young winger learning from greats such as Downing
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Build-up still matters, but neither the business nor the fans are as patient as they used to be.

The Miz is a perfect example. His story is actually considered "build-up," even though his progress was inconsistent and he's never been established as anything more than a guy who can talk moderately well. In truth, he had no more build-up than Swagger or Sheamus, but there's more public story to it (even though Sheamus has by far the best story of any superstar recently), and so that's considered "build-up."

The requirements have changed, and WWE needs guys who they can simply elevate at any time. That's why we SEE guys who are seemingly just elevated at any time.

There are only a handful of superstars experiencing actual "build-up" which appears to be headed to a World Title, and they are: Kofi Kingston, Cody Rhodes, Dolph Ziggler, and possibly Justin Gabriel, whose build-up has fallen under the radar thanks to the focus on Wade Barrett, but is hugely evident when examined.

And that's not even saying that these guys need the special attention in order to get to a certain level; I mean, hell -- Miz was just given the WWE Title, and he's certainly not ready for it. If anything, the slow build shows that they're more reliable and WWE knows that they can be counted on, no matter what role they're in. Those four guys mentioned are four of the top workers in the company. Should it really come as a surprise?

Would it be better to do classical build-up with everyone nowadays? I can't confidently say in all cases that it would. The examples mentioned where build-up has lacked, like Sheamus and Swagger, were hugely beneficial to both the company and to both men. Sheamus' career has absolutely taken off, and Swagger found a niche that he may not have known he had, and now WWE knows with confidence that they can count on both men in the future.

With the lack of patience that the business and the fans have these days, sometimes you just have to thrust someone forward to make things interesting. Classically speaking, it may not be the most fundamental approach, but that doesn't mean there's something wrong with it, either.

If you do classic build-up with everyone, then the same guys are going to be on top for years, and then when they're done, another group of the same guys, and then when they're done, the same thing. I'm pretty sure that's already happened, and that was the shift from the 80's to the Attitude Era. Needless to say, it wasn't the most favorable approach.

The system that WWE has now works just fine. They've evolved with the business and with the fans -- the "problem" is just that some people have decided they don't like it.
 

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It certainly matters,which is why Swagger/Sheamus have failed to be truly accepted by the WWE "universe".Sheamus has been given the best push by only jobbing to the elite (Orton,Cena,HHH)until is effective loss at the SSeries.

I think they pulled the trigger on MITB too quickly,but Miz's push since April 2009 has been booked to near perfection.
 
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