I'm a big fan of Jimmy Jacobs for his work in ROH, but even he has received some harsh criticism for his inconsistency in selling and in-ring psychology.
Jacobs has been exceptional in just about every gimmick match I've ever seen him in - from Street Fights to Cage Matches and I Quit Matches - but it takes more than high spots and weapons to really work and convey the appropriate story that needs to be told.
Too many indy guys take a big, death-defying move. They'll kick out and then quickly spring back to their feet, run the ropes, and move into the next high spot. It's just an endless sequence of bumps like that. There's no real selling, no genuine sympathy, and no real heat.
Thus, as a result, there's no real purpose. It's just a big stunt show.