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For a lot of time, Rodman was a big success for WCW, drew two huge buyrates, helped the ratings battle, gave WCW mainstream attention and gave the nWo even bigger feel because they were traveling with "celebrities", they did this angle a few times with NFL players that gave Hollywood Hogan the "cool mainstream superstar" factor. The big problems started in 99 when he no-showed almost every show he was booked for and wasn't able to make a difference in business, that's when he became a huge waste of money like 99% of the things WCW did during the mid 99-01 period.
 
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