I was a little surprised that they would show Orton back in his heel days, doing heelish things, since he's the #2 face in the company now. However, I think it was great, and it makes me thing WWE is really serious about building an awesome story for these guys. What a great angle for a feud! The idea that Punk harbored this animosity for 2 years and plotted his revenge makes him seem like even more of a psychopath than he already was.
And to make it more interesting, Punk has a valid justification for his actions. It's just good storytelling, which is something you don't get much of in WWE these days. Man, I hope they don't screw this up, because it has the potential to lead to an absolutely EPIC showdown at WrestleMania.