I want to see unique stage set-ups for Raw and Smackdown, but still maintaining the HD technology. For example, the Smackdown! fist set-up, but all HD panelled.
I would like to see a change in the surrounding ring area, i.e. new announce tables, barriers, ring. Something completely different than at present and something unique to each show.
Reduce PPV's to one PPV/6 week whilst enhancing the importance of the big four ppv's.
Add more dark elements to the roster and to storylines ala undertaker/kane. The WWE thinks it has to produce storylines and wrestling personas that display real-life elements, but I beleive that like any entertainment, it is escapism, so less real-life situations are good.
Blood to be used in OCCASIONAL big feuds on ppv (e.g.WM main event, extreme-style matches), as it can really add to a match/feud. With proper testing and precautions, the risks/hazards of very occasional blading can be kept to a minimum.
Less emphasis on newcomers being ROOKIES. All this tag does is differentiate what could be a good wrestler from the rest of the main roster. Instead, new wrestlers should only be debuted on tv when fully ready, not like Mason Ryan, Jackson Andrews, David Otunga. Being constantly tagged as a rookie only hampers that wrestlers ability to get over as a legitimate force on the main roster.