Its simple. At HIAC, Cena beats Del Rio for the World Heavyweight Title. Del Rio snaps after the match, assualts Cena and kicks his head off. Sandow comes down and cashes in on John Cena to win the title. This starts a fued between Sandow and Cena that leads to a match at Survivor Series, which happens to be in Boston, Cena's unoffical hometown. At SS, Cena and Sandow battle for about 17 minutes before Sandow pins Cena clean in the middle of the ring to retain the title and a star is born. Simple, effective and a good way to elevate a guy who needs it.