No they refuse to build NEW stars..and when a guy is getting over without WWE's superman booking, they(WWE)seem to panic,then do wierd angles and shit so the guy doesn't overshadow their current stars,and in the process fuck up momentum to the point the crowd just goes back to caring about the established stars,leaving these younger guys in the same spot.They basically ran out of star power,
Sheamus is still huge, & at this point in their career he is a waaay bigger star. There were rumors that Mark Henry was supposed to be in this storyline but Big Show took over after his injury, so Big Show wasn't really their first go-to guy.Being as how Big Show's purpose is to look threatening so it looks better when HHH defeats him...i'm pretty sure they would've kept Sheamus out.
Since the feud is sucking balls, I'm more interested in the in-ring action at Survivor Series.Regardless of how people personally feel about Big Show, he has done excellent work in this feud.
It sucks that he's made to cry every week, but he is pulling it off immensely better than Sheamus would have.
Due to longevity and the need to see fresh faces in the Main Event, the Big Show has become massively underrated.