From the beginning of 2007 and onwards, what do you thing are the best feuds not involving main eventers or heavyweight titles? It can include tag title feuds, diva feuds, jobber feuds, etc.
My personal favorites...
MVP vs. Matt Hardy
MVP was the reigning United States Champion for most of 2007 and his first major feud for the title was Matt Hardy. MVP was claiming he was better at anything than his opponent. The two performed a series of entertaining challenges, with MVP often cheating to win. MVP is legit diagnosed with Wolff-Parkingson-White Syndrome during this time. MVP claimed he was so good he can win the Tag Titles against anybody. Matt Hardy is chosen as his partner and they do end up winning the titles, with MVP taking most of the credit and making him a dual champion. MVP almost turns face as well during this time. They lose the titles to Miz and Morrison and MVP attacks Hardy's knee, taking him out until he returns at Wrestlemania XXIV and costs MVP the MITB ladder match. Matt Hardy finally wins the US Title at Backlash, ending MVP's 3rd longest reign in the history of the championship.
Daniel Bryan vs. The Miz and Michael Cole
Daniel Bryan makes his WWE debut on NXT season 1 as The Miz's rookie. The Miz constantly looked down on D-Bryan, claiming he was nothing more than an "internet darling." The Miz thought Bryan didn't have what it took to be a superstar in the WWE, criticizing his look and his lack of personality. Bryan also went on a long losing streak during his time in NXT, causing The Miz to lose what little confidence he probably never had in Bryan to begin with. At this time, Michael Cole was also on Bryan's case as he and Miz were BFF. Bryan eliminates himself from NXT, but not before attacking both Cole and Miz in the same night. After being fired and re-hired (the tie of death), and taking Miz's place as the 7th member of team WWE at '10 Summerslam, he re-ignites his feud with Miz (this time with the aid of his season 2 NXT rookie A-Ry), they have a match at Night of Champions with Bryan coming out victorious. This marks his first championship win in the WWE.
Zack Ryder vs. Dolph Ziggler
When Ryder was becoming frustrated with his current state in WWE, he started the Ryder Revolution to promote his character. "We Want Ryder" chants started filling arenas around the world, even without Ryder on the show. He started making more appearances on television. His first real big break is beating Dolph Ziggler, with the help of Hugh Jackman, on an episode of Raw. This made him a contender for the US Title, which Ziggler then held. Ziggler started his "Ask The Heel" interruptions on Ryder's show. After a few losses in title matches, Ryder finally bested Ziggler at the TLC ppv of 2011 and it was one of the most emotional mid-card title wins that I can remember.
No coincidence that these were all over the US title. I just really enjoyed these feuds. I know there are quite a few more, but I'll let everybody else state their opinions.