Lifting weights and eating steaks
This.WCW went down under because of the Time Warner Merger. It was an unfortunate casualty and went down with Ted, who crashed and burned. He lost 4/5 of his fortune. If that didn't happen, WCW mismanagement wouldn't have been enough to destroy WCW in the short run and they could have rebounded from it. There are a lot of examples of organizations with incompetent management that still makes profit in sports.
Not to mention giving big money deals to talent on the level of Virgil and Horace Hogan - you won't be getting that with AEW.
There's absolutely nothing wrong with giving astronomical wages to the best talent out there.
The merger was absolutely the end of the company. Where the fuck are AOL today?