They are heels. They tend to make their own rules.
WWE is stupid if they didn't expect anyone to notice the hoax rule the second it came out of Eve's mouth, more people than not thought of Austin right away.Because it's sport entertainment and they aren't expecting the average fan to pick holes in the storyline.
That rule was only recent and Austin is a non wrestler anyway he's not covered by the Wellness policySo how do you explain Stone Cold Steve Austin? Or when Cena drank beer with Austin not too long ago to make him look cool? I can understand if Johnny came out and said that he just made this a rule, but how the hell does this make sense when Eve says she read it out of the official WWE rule book or whatever it was?