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Amazon could potentially tag-team with the world’s biggest wrestling brand to gain an advantage in the streaming wars, according to a Needham analyst. Not only could the Jeff Bezos-led tech retail juggernaut buy the streaming rights to World Wrestling Entertainment content, but it also could potentially buy the whole company one day, Needham analyst Laura Martin said. Martin, who has a buy rating on the stock, said one scenario for WWE is for Amazon to buy the licensing and streaming rights for the wrestling company. Such a deal could also position Amazon to eventually bring the whole wrestling company in-house.

“We believe that such a licensing deal would put AMZN in the best spot to purchase all of WWE, whenever the family is ready to exit. Vince McMahon is currently 74 years old, going on 50. WWE’s live programming is highly differentiated and its Raw, Smackdown and NXT brands are worth more than being any one of 500 series that have no built-in audience or brand.” Martin said.

WWE’s over-the-top streaming platform would be attractive to Amazon or other streaming services because it brings in a loyal fanbase, unlike new shows the companies are developing. McMahon, WWE’s CEO, said on an earnings call earlier this week that there was interest in the rights to wrestling programming from major streaming companies. WWE currently has its own streaming service, which includes all of its pay-per-view events and other content. If Amazon were to throw its hat in the ring for live wrestling rights, it wouldn’t be turning heel. The tech giant has already dabbled in live sports before, streaming some Thursday night NFL games in recent years. WWE may be a more attractive acquisition target now than it was several months ago. The wrestling company’s stock has plummeted more than 30% so far this year, bringing its market cap under $4 billion.

Amazon did not immediately respond to a request for comment.

KEY POINTS

  • World Wrestling Entertainment’s streaming rights could be attractive to companies like Amazon that are looking for video content, Needham said.
  • Vince McMahon, the WWE CEO, said on an earnings call earlier this week that there was interest in the rights to wrestling programming from major streaming companies.
  • “We believe that such a licensing deal would put AMZN in the best spot to purchase all of WWE,” Needham analyst Laura Martin wrote.
  • WWE’s stock is down more than 40% so far this year.
 

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Vince McMahon deserved a lot of credit - both good and bad (and I lean more to the good) with what WWWF was and to where he has brought WWE (smoky gyms to big arenas on national TV). I cannot fathom McMahon selling WWE to anyone or any entity while he remains a cognitive, functioning adult.
 

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I just don't see Vince ever selling WWE in his lifetime.

I don't know if Triple H and Stephanie might be willing to sell when they are running things, but Vince never will.
 

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The interesting thing though is reading between the lines (although the article hints towards it) Vince may not sell WWE wholesale (well what he owns of it)...but could sell the Network. Would it be worth that much, who knows but could be a clever quirk and could rationalise Barrios going if the thought process was he wanted to push the Network more with the tiers etc whilst Vince decided to go the opposite and cut his losses on it with a sale to a Amazon or Disney. I’m just spitballing but I find it an Interesting thing to ponder.

Personally I still think Vince will sell at some point, it’s dumb not to. I don’t mean to say anytime soon but I think it will come. I wouldn’t be surprised if the Saudi’s etc are interested in investing already, Disney want to own anything that breathes and this Amazon link now.
 

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I don't buy it for one second. Are these the same people who thought that Disney would buy WWE?

The Network makes WWE money (serious money) despite having a dip in the subscribers count. The TV deals make WWE comfortable for the foreseeable future.

Amazon has far better things to invest in than WWE.

If Vince decides to sell to Amazon (which I doubt very much), where would Stephanie and Triple HGH go? Neither of them are capable of being high powered executives in any company much less Amazon.
 

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Amazon/WWE isn't a corporate pairing that makes sense, but I'll play devil's advocate for a moment: WWE DOES provide the most valuable commodity in TV today, which is live content. Sure, wrestling isn't the same as competitive sports, but Fox and NBC paid top-dollar for WWE programming, and it's possible Amazon might want the same live programming in the form of pay-per-views.

I sincerely doubt any sort of deal will ever happen, but we'll see.
 

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I saw the clickbait article earlier today.

WWE has no intentions to sell to Amazon. None are given in this article. This is one analyst who says Amazon could buy WWE. Duh. Amazon could buy tons of businesses. His suggestion, not a prediction, is based on WWE's streaming.

It's not news, not a report, not a prediction. This analyst is showing how Amazon would benefit if they bought WWE. Amazon nor WWE has made any indication towards buying.
 

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Sounds like amazon want get in wrestling business see they are in talks show mlw fusion on there prime video service


Sent from my iPhone using Tapatalk
 

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So in a bidding war between Amazon and Disney, who wins? Especially when WWE wants to air Wrestlemania on FOX in the future, and WWE wants to sell PPVs to other services like UFC currently does, and the WWE Network clearly having value as a wrestling library.
 

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I have never heard of Amazon being interested in purchasing WWE nor WWE Network. If you told me Netflix or even DAZN was interested in purchasing WWE Network then I could see it, but Amazon never.
 
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