If WWE can stop the fall and remain above 2MM for the next several years they will be fine. They won’t survive on Fox, but somebody will pick them up. The point you seem to be missing is that the conversation is not about where they are in the rankings, it’s the drastic YoY drop that if they don’t stop or severely curb they will not be on television anymore. There are other factors working against them like demos, ad rates, and just the stigma of pro wrestling in general. They need to be solidly in the top 10 in order for networks to want them. The only things they bring are they are live (usually) and they add to the raw viewership figures which keeps USA relevant. It’s a balancing act. Networks can hold their nose and put pro wrestling on their schedule if they are bringing in 2MM to 3MM viewers per hour. As they get closer to 1MM the stench starts to become too much. WWE knows this and Fox and NBCU know this and that’s why there is a scramble to throw things at the wall and see what sticks.The reason why I am asking is because what is the metrics used for good ratings today. Let’s take music for example, back in 2000 if you sold 1m records u were seen as successful. In today’s digital age no one sells 1m records but there are a lot of successful artists out there.
I just think we have to take into account the damage digital media and social media has done to cable tv.
In 1998 when stone cold came on my tv it was must see tv and u wouldn’t dare miss it because I wasn’t sure if it would come on again. In today’s time if stone cold came on my tv and I was busy, I would simply skip raw and watch it 24 hours later on Hulu.
Also the rock is the goat but his show the titans only did 1.8 in ratings.
Smackdown live is no 1.
Until I see raw and smackdown fall out of the top 10 I won’t worry. The big worry for wwe is the low attendance record at venues in my opinion.
Man, going down after last week’s effort and a go home show. Plus the people that tuned in can’t have liked what they saw. They better make ER a newsworthy show.