I still do not believe that the WWE has ruined Styles. I look at it this way, despite losing to Jericho twice he looked impressive in defeat plus Jericho cheated both times to win. As far as not being able to beat Roman for the title, well he gave the man his all and looked highly impressive in both defeats, and if wasn't for outside interference he might of would of beaten Roman the second time. And although AJ needed some help in fighting Kofi and Xavier, nothing wrong with getting in trouble with those guys as they are talented wrestlers that just got the better of AJ for a brief period. Styles is still in a position most would kill to be in and he can come out even better from it.
You know the funniest thing and AJ should have called it out. He technically beat Roman the minute Roman couldn't escape the pin and put his foot on the rope to break the count. In No DQ matches there are no rope breaks. Also I didn't mind him getting pushed by Xavier as he Styles Clashed him onto the floor. Plus, AJ has always been the guy who starts slow and then comes alive out of nowhere. The issue I have is if he doesn't beat Cena. Cena in his own interviews seems completely disinterested in playing a face. He has stated that he wants to go heel but cannot. His Promo about being the "real guy" of the WWE sounds like he has comeback more to put over the talent than to be the big cheese of a so called New Era. I will not be surprised if AJ wins the Cena feud and it culminates in the rise of the Club turning into a WWE version of Bullet Club. The reason I say this is the disturbing lack of Merchandise for The Club. All factions have Merch, from LoN, to the Wyatts, New Day and even Social Outcast. The "Club" doesn't because it is most likely going to be a subfaction as "The Elite" is to Bullet Club.
Either way its times for Cena to step aside. WWE wants to get into the Japanese market. Cena and his ilk aren't going to make that happen since they are blatantly inferior to the NJPW talent in both matches and skill.