Live sports is a gold mine for advertisers because you can advertised during the game in a multiple ways.AEW number 9 according to the "Demo" = worth $45 Million
NHL number 19 according to the "Demo" = worth $225 Million
it almost looks like the "Demo" is not the most important factor 🤯
It's still a factor of prestige for a network to be associated with a franchise as well.
The second point you don't want to take into account, is live streaming. this article states ages drasticly inscreases : "the NHL went from 33 to 49; MLB went from 52 to 57; the NFL went from 44 to 50".
My ex girlfriend who is a very hardcore hockey fan is watching games from the NHL app, and she's 28.
The important point here is, despite the decrease of viewers, advertisers are still spending money.
Why? because networks negotiate the streaming deals with it.
And the news is Nielsen (which can already aprehend it) will measure it by 2024.