Chris Jericho would use All Elite Wrestling’s online platform [AEW Youtube] in a pivotal manner of promoting himself and making it clear to the wrestling community that at Double Or Nothing he had the sole aim of making sure that everyone in the industry would tune in to watch his match and from that point onwards have no choice, but to watch every future AEW in order to be part of of ‘Jericho Radical Endeavours’ and Chris would make it very clear that because he was “The Greatest Wrestler In The World” by default that meant that AEW was now the greatest wrestling promotion in existence. Jericho would make it clear that he didn’t even need to have a conversation with management, because using his star power alone he would be featuring in the event’s Main Event - and that Tony Khan and all his stooges had the challenge of finding a worthy opponent for him, although he would make the point repeatedly that no man was his equal; so no matter what the contest would always be a ‘mismatch’.
A rumour would circulate for a number of weeks from multiple sources that an agreement had been made with Mexican promotion AAA that Jericho would face Fenix for the AAA Mega Championship, but before anything could be officially confirmed Jericho would post a video online making his feelings on the matter known. Jericho would make it clear that: the people of Mexico were below him, and the idea that he would want to be in possession of anything that came out from their backwards country was just insulting. Jericho would earn real heat, when he would make the point that the best thing about being Canadian was that America was the natural buffer zone that kept the Mexicans out of Canada. It wasn’t at all surprising that not long after the video was uploaded, AAA would officially go on the record for the first time and make it clear cut that Chris Jericho would not be challenging for the Mega Championship anytime in the near future.
Picture would surface online of National Wrestling Alliance owner Billy Corgan arriving at AEW HQ [Jacksonville Municipal Stadium] which would clearly generate a lot of interest. The following day a short video (only thirty seconds long) would be uploaded onto the AEW Youtube Channel showing the Ten Pounds of Gold/NWA Heavyweight Championship with a singular question - “Who Is Worthy Of The Ten Pounds Of Gold?” although there would be no suggestion whatsoever as to whom they were talking about, although Nick Aldis was presently in possession of NWA Heavyweight Championship which would seem to confirm that Aldis would now be featuring on the ‘Double Or Nothing’ card.
The video package worked like a bait on a hook and it reeled Jericho in completely, as he would take to the internet and make it clear that the NWA Heavyweight Championship once upon a time had been the most sought after title belt in the wrestling industry, although it no longer held the prestige it did when the likes of Ric Flair, Harley Race and Ricky Steamboat were in possession of the title. However, Jericho would make the point that he was finally going to make the Ten Pounds of Gold relevant once more, especially with a nobody loser currently holding the belt it was going to be without a doubt the easiest match in his career.
Nick Aldis would post a response online making it clear that he had a lot of respect for Jericho, but he was wrong to underestimate him as an opponent. Aldis though would make the point that if he lost to Jericho all that would happen was that he would lose the belt, but if Jericho lost the match he would lose his credibility as the top draw in AEW. Both men would go back and forth in a number of online videos, but neither man would be in the same room in any of the build up leading up the contest. AEW management would announce that the match would be contested for in a Singles Match with a 30 Minute Time Limit.
NWA World Heavyweight Championship | Singles Match | 30 Minute Time Limit
Christopher Daniels, Frankie Kazarian and Scorpio Sky better known under their collective name of SoCal Uncensored were one of the first team to sign a contract with AEW, and no one would ever accuse the trio of being camera shy. With a month leading up to ‘Double or Nothing’ the three men would make their feelings known, that there was one pair that had proved to be incredibly irritating at recent pressers focused on given All Elite Wrestling as much promotion as possible. Although Scorpio and Daniels would drop hints about the identities of the two individuals, it would be Frankie Kazarian whom would name drop Chuck Taylor and Trent Barretta as the two men that needed to take things a lot more serious and that he felt that a strong beating from SCU would knock some sense into the two clowns.
Unsurprisingly, Taylor and Barretta who would reveal themselves as ‘The Best Friends’ would make it clear that they couldn’t believe that the likes of Christopher Daniels and Frankie Kazarian were calling them out, especially considering the ridiculous cosplay that the pair had been wearing to the ring in recent years. Chucky T would make the point that it looked like SCU had an equation they would need to solve because one member of their trio was going to have to sit out and watch on the sidelines because they would not be agreeing to take part in any handicap matches and that perhaps that Scorpio Sky should keep himself hidden backstage instead of playing third wheel to an addiction (a cheap shot at a previous tag-team name for Kazarian and Daniels).
A response would come a few days later (posted on the AEW Youtube channel) posted exclusively by Scorpio Sky and it was clear that he had taken exception to Chucky Taylor labelling him as ‘the third wheel’ and made it clear that he wasn’t someone who would simply be brushed off. Scorpio made it clear that rather than any sort of tag-team match taking place, instead he demanded that Chuck Taylor meet in the ring at ‘Double Or Nothing’ in a singles contest. The match would officially be announced by AEW a couple days later, but with a stipulation from management that neither men’s compatriots would be allowed to attend the match at ringside.
Good luck on this project. Tbh, I'd jump entirely on the idea of having the NWA World Heavyweight belt being the main championship of AEW, prior to the announcement of Powerrr. However, appearing on your booking can't hurt, right?