“In 2010, WWE achieved record operating performance, generating the highest level of reported EBITDA in the Company’s history despite a challenging environment, particularly over the latter part of the year.
In 2010 World Wrestling Entertainment Inc had Revenue(Sales) of $477.665 million,and Net Income/Profit of $53,452 million.
That's up from 2009,which the company did Revenue of $475.161 million and $50,303 million of Net income.
That makes 2010 WWE's 2nd best year in its history, only 2007's $485.7 million in Revenue, and (excluding ''The Condermned'' write-down) an $62.3 million profit did better.
Seems like they are doing fine. The PPV decline isn't really effecting them.