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Think of it like the first season of a tv show. Raw was almost unwatchable for like the first 5 years of it's existence.

AEW are just building their reputation right now, they'll grab more disgruntled Jon Moxley types and that'll eventually snowball into bigger stars jumping ship.
Raw was pretty good for the most part from 1993 until 2001, once you looked past the terrible one note gimmicks and cornyness. Certainly an improvement on Prime Time Wrestling. Helped it was only 60 minutes in length and you knew what to expect from a Vince McMahon product.

The biggest problem with AEW is it tries to be a bit of everything in the ring - NJPW, Nitro, modern indie circuit, 80's JCP, AAA etc. Then ineffective referees hence every matc, unrealistically, has a conclusion. So you get one big cluster. No worse but better than WWE. Out of the ring the presentation is mostly very good and usually logical.
 

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The biggest problem with AEW is it tries to be a bit of everything in the ring - NJPW, Nitro, modern indie circuit, 80's JCP, AAA etc. Then ineffective referees hence every matc, unrealistically, has a conclusion. So you get one big cluster. No worse but better than WWE. Out of the ring the presentation is mostly very good and usually logical.
Well, the problem is not in how they format the shows. If they needed help with organizing their formats:

PPVs should be NJPW format with a King’s Road influence. Dynamite should be Nitro/Raw is War with a JCP influence. Dark should be Sunday Night Heat ’98 with a heavy centralized social media presence and championship defences from AAA & Stardom.

After that, it all boils down to how they wrestle, which is why AEW needs to sign several luchas (both male and female) to help cover for the fact that AEW looks like PWG with a tv deal. At least it will be easier to justify the spot wrestling that occurs frequently if there are more luchas present.
 
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