Re: “I think a change of presentation is absolutely necessary." - Daniel Bryan
I don't think they're doing bad at it, but they're not doing what they really should. I'm going to take the former Shield members, I like them best, and they're what I'm familiar with.
Roman is an arrogant jock. Sorta seems a nice guy, though, so there's nothing wrong with that, although I wouldn't want to hang out with him. He has JUST NOW in the last year, six, to three months been getting what seems to be his real personality.
Seth is also arrogant, but he's nerdy. He's still stuck a bit. When he's allowed to have his, "Ha ha ha," personality, he's golden. When he's trying to be a pure white defender of evil, like he did when he stepped between Joe and Angle, he's inauthentic.
Dean is a quirky mess. This makes some idiot think a bear suit is cool for him. It is not. He's a goof that's deranged, you can't take away the latter without the former being a mess. It's amazing that Dean has kept himself as over as he's done, he's been in some shit programs, but he's "risen above the creative" with his delivery, every time he can.
They're scared to make anything edgy, they end up with everyone being the same. Mark how Seth and Finn are the same babyface right now. Dean is a little different because he'll squirt condiments and play with a wagon and dress up, Roman's a little different because he's an asshole. That's it. That's what they've got. This good guy is a babyface because he's a goof, this one's okay because he's...not mean? no, he is. Not a cheater? No, he's done that. They're not cowardly? Okay, got that one down.