One of WCW's biggest feuds of 1992 was Rick Rude VS Ricky Steamboat. Rude was reigning WCW United States Heavyweight Champion, Steamboat was a hot challenger at the time, and the feud's climax was the 30 Minute Iron Man Match at Beach Blast with Steamboat winning in the end.
However, it was...
...and entertainment in general.
Back in the day, you had actual storylines, involving good and evil.
Slaughter vs Sheik (USA vs Iran, patriot vs terrorist)
Hogan vs. Piper (all american hero destroys the bully)
Flair vs Steamboat (showboat vs. humble hero)
Even the attitude era featured...