It's hard to even imagine the idea of him not being done, because after what they did last night, and especially including that little write up they did on WWE.com essentially saying "Bray doesn't give a fuck about the championship. He wanted to hurt Seth and he did so he's happy", it pretty much crystallizes in peoples minds that Vince McMahon does not believe this character and performer either deserves or is fitting of being the champion, and if Vince doesn't believe in him being champion, then how can a fan feel like they're on a journey with Bray, watching him get to the end of the finish line? There is NO finish line. There is no destination point for the character and everyone knows it now. Any time he's in a world title match, people are gonna go "It's Bray Wyatt, he's not winning. They'll do some bullshit to keep the belt off him because Vince doesn't think he should be the champion." That leads to people checking out of this character. I mean, why would you cheer somebody if the company isn't gonna do anything with them? That's what killed Zack Ryder, people just wised up to the idea that they were never gonna do anything with him and stopped caring. He got over, the fans TRIED to make him the champion, and it failed. He's done.
And this is why you and I and a few others were beating the drum so loudly before the match, that ANY outcome other than a Wyatt title win would be the beginning of the end of that character.
I repeatedly brought up the similarities not just to the Reigns/Strowman crap from last year, but to Punk/Ryback from 2011. Wyatt marks the third character in the exact same scenario:
A hot challenger who's over with the fans and hasn't won the title before (yes, I know, Wyatt won it in 2017, but this is basically a new character so that doesn't matter) running up against an established, top-of-the-company champion and a Cell match on tap because, you know, October. And, in every case, the failure to win the title because of a fuck finish left three different characters (Wyatt, Strowman, and Ryback) dead in the water.
They just don't learn. This should have never been booked as a Cell match; it was booked as such to take advantage of the fans' belief in the rules of the match THAT WWE CREATED AND ESTABLISHED IN THEIR UNIVERSE, that we've got to have an ending. They fucked over the fans yet again, and at the worst possible time for such a move. I'm not an AEW sympathizer, but I really hope WWE pays for this one.