Theory: The Fiend
Post-Firefly Funhouse theory
With the FF being burned down, The Fiend shouldn't consider Bray a worthy host anymore and has decided Rollins is a better choice.
At Crown Jewel, it's Bray (not The Fiend) versus Rollins.
Bray actually wins the championship and Rollins loses it afterwards.
He beats the breaks off Wyatt post-match.
On the next Raw, The Fiend appears, but he's a lot slimmer in stature...