Because they still dropping money promoting him. Like I said tell me somebody, anybody who's gotten to do 3 gimmick changes with wwe promoting them.
Undertaker and Kane at least. Granted, I know you'll say Kane is a Vince guy, but.....not in any meaningful sense. Kane was just a midcard guy his whole career, a lot like Bray. Only difference being of course, Kane didn't have the skills or the creativity to sustain a main event push whereas Bray very, very much does, and yet, for some reason, he still can't get one.
I'm sure there's plenty of others that are out there who haven't been world champions, though.
They're not dropping shit on this gimmick, either. This is pocket change to them. This isn't a serious investment.
He might not be FOTC, but he's definitely a Vince guy.
Forget face of the company. It took him 4 years to win the world title, it only happened by accident, and he only held it for a month, and along the way he lost every major feud. That's not being a Vince guy. Vince guys don't go 0-3 at WrestleMania. And Vince guys CERTAINLY do not get booked so badly they have to take a YEAR off so that people forget how bad they've been booked. You think Roman Reigns is ever gonna take a year off to make people forget about how bad his booking has been? HA!
Dudes the most talked about part of Summer Slam so yea, just because he's not champion doesn't mean that Vince aint into him.
Doesn't matter if he's the most talked about part of SummerSlam because Vince isn't the fans.
Ok, let me ask you this then.
If he's not the champion, and he's not going to be the champion, why does it MATTER if Vince is "into him"? Let's suppose your faulty premise is true that Vince is so high on Bray Wyatt. Unless it results in the world championship, #1 he's not high ENOUGH on him, and #2, the extent he does like him doesn't amount to shit.
Also, let me remind you that this match was put in the death spot. That's when you have what's called a "buffer match" placed in between the two main events, in order to bring the crowd down so they'll have energy for the main event. This is a match that's considered unimportant, to make people save their energy. That's what Vince thinks of Bray Wyatt. He tried to cool his return off immediately. It didn't work, and Vince won't be happy about the reception Bray got, which made him a bigger star than everyone else on the show except for maybe Kevin Owens, but that was the intention. That is a pretty damning sign right off the bat. As if facing Balor in his first program wasn't enough. Balor is taking time off and Bray didn't even get to hurt him.