As I predicted, the Heyman bump from last week was out of sheer intrigue. This week, it was back to the same garbage RAW has been in for most of the year. People will say Vince took the book back, and you can smell some of his stench from Monday, but if Heyman is already or has already taken charge since a couple months ago, he deserves some of the blame too. It was reported that the Maria/Mike angle, the Ricochet push, and the advancement of Seff/Becky is his doing and if that is the case, then he's just as out of touch as Vince is.
Heyman may very well be as a creative mind.
One of the problems is that we're stuck with these angles because they are already in motion and have been for a while. We are also stuck with these main characters as focal points since they have committed so much time and money to them that they simply cannot just wipe the slate and do a complete recasting of roles.
It's really tough to see how they turn this around now. Rightly or wrongly, audiences who have tuned out are associating these specific characters to the decline in watchability so even if the WWE simply "wrote them better" (which they haven't yet), it still may not halt the slide. If you look throughout history, both in TNA, WCW and WWE, the characters who were the main focus during massive down years tended to carry that burden all through their careers.
Although the WWE may just figure that the current 2 months' flatlining of the slide at around 2.3-2.4m per week may be good enough.
4 Horsewoman, Asuka, Kairi Sane, IO, Sonya Deville, Alexa Bliss and IIConics Fan
WWE: AJ Styles, Kevin Owens, Roman Reigns, Aliester Black, Undisputed Era Fan.
AEW: Jon Moxley, Kenny Omega, Cody Rhodes, Allie, and Adam Page fan.