If you think a gimmick like this can survive in a PG, make a wish, pro-feminism, cancer-fighting era, with a senile chairman calling all the shots, I strongly suggest you to not put your expectations high...
I know I'm in the minority but I liked it. I'm sure WWE "creative" got the idea from Balor's demon personality, the question will be whether Bray will always be in this persona or if it's just a special use one.
Hopefully it's an always on thing and since I think this whole thing has been crafted pretty well I'm going to expect that it's going to succeed.
He genuinely did not need this. His old character was perfect. All he had to do was not lose all the time and he would've been a hot character. He proved that every time he wasn't booked as a geek.
Why he has to be an evil clown, or Mr. Rogers, or a split personality of the two, or WHATEVER he is is beyond me. Vince screwed up a perfect character, he could've easily un-screwed it up. You don't have to reboot everything.
Either way, nothing will come of this. He'll never even make it on PPV with this gimmick, and he'll be losing on the undercard.