Re: WWE NXT TV Ratings Thread: NO B.S.'ing THE NUMBERS.
Triple H has very cleverly given this a soft launch. I see him criticized for not promoting it harder and not taking it out of Full Sail, but he is really working at re-cultivating that "underground" feeling, and like it's wrestling's best kept secret. He wants people to discover it on their own over time. He also set a baseline for what WWE produced third-tier programming can achieve, which is going to be useful the next time they want to get something on the air. He's really trying to set this up autonomously outside the WWE machine.
NXT is actually in a position to gain viewers, because you can always prop it up and hot-shot it later. You can always bring in a top star or start promoting it on Raw and SmackDown harder. But even without those tricks, the word of mouth factor could see more and more people arrive to the party. AEW is going to start bigger, but then likely get smaller. The trends going in other directions is going to create the idea, whether or not it is accurate, that NXT is taking AEW's fans. I mean, it could be the case, but it could also be that those two trends are independent of each other.
It's quite brilliant, actually.