Matches where the loser came off better than if they won
To me, if it's booked right, sometimes in a great match the loser can come off in a better position that if they won.
The most recent one to me was the Becky v Charlotte v Carmella match last year when Becky lost, then snapped and slapped the taste out of Charlotte's mouth. That almost instantly raised her stock x100. If she had've just won without that situation to rally against it wouldn't have done as much as her.
I would also say the infamous Hart v Austin WM13 match. Yes, Austin winning would've been huge and put him over even more than he was. But the fact he almost broke the sharpshooter and then never gave up when every other wrestler had meant more IMO. He came off as the ultimate bad ass by refusing to quit and only losing by passing out. It was a better result than winning IMO.
The other one that comes to mind is the WM7 Savage v Warrior. For anyone familiar it doesn't really need to be explained. The aftermath of the match is one of the greatest moments of that era and gave a whole new life to Savage. Without that loss that situation never happens, and I don't think ending Warrior's career, while huge, would've been as good for Savage.
Anyone else got any good examples?
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