Re: Is the theory true about WWE not making huge stars?
Probably, Vince has always been a control freak and seems to have gotten even more so as he's gotten older. And he's had guys like Hogan, Austin, Rock, and later on Brock, Cena, and even Batista, who've shown that they don't NEED WWE necessarily because they can succeed elsewhere. And even guys like Bret, Nash, Flair, etch could make demands because they also had the capacity to leave.
WWE wants "The Brand" to be the biggest star these days, with talent only allowed to be stars within that brand. Heck even when they do stumble upon organically over talent (Becky, Daniel Bryan, CM Punk, Sasha, heck even Zack Ryder, etc), they seem to go out of their way to ensure that none of them get TOO big and over.
And of course their "chosen ones," like Charlotte, Roman, etc struggle under the booking as well. It's a truly baffling attitude to have honestly