WWE Creates Department to Manage Stars’ Individual Brands, Hiring For Department - Wrestling Forum: WWE, AEW, New Japan, Indy Wrestling, Women of Wrestling Forums

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post #1 of 31 (permalink) Old 07-17-2019, 11:22 PM Thread Starter
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WWE Creates Department to Manage Stars’ Individual Brands, Hiring For Department

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– WWE has created a new department to manage their Superstars’ individual talent brands, and is now hiring for key positions. The company has posted job listings for Vice President and Director of Talent Brand Management.

The department is described as “a division of WWE that has 360-degree oversight of Superstars’ individual talent brands and is focused on positioning and growing these individual brands both inside and outside WWE platforms.”

The job listings are here and here. The job descriptions are:

* Vice President, Talent Brand Management

WWE is seeking a Vice President to run the newly established Talent Brand Management department.

Talent Brand Management is a division of WWE that has 360-degree oversight of Superstars’ individual talent brands and is focused on positioning and growing these individual brands both inside and outside WWE platforms.

This role will report directly to the Chief Brand Officer and be a part of the Brand team.

Key Responsibilities:

Work across the organization, including the Executive team and WWE Superstars to establish a clear brand identity for each individual talent brand
Set strategies to grow individual talent brands inside and outside of WWE’s ecosystem
Identify and evaluate opportunities for Superstars to help grow talent and reach new audiences based on individual talent brand strategies
Manage external agencies/parties representing WWE talent
Ensuring key messaging for both WWE as well as Superstars is well represented in the marketplace
Establish KPIs to track the growth of individual talent brands
Establish rate card and standardize practices around external opportunities for talent
Oversee tracking and communication of individual talent activities
Clearly communicate messaging and brand positioning across the internal organization
Leverage your network to bring in new opportunities for talent and WWE
Partner with key internal departments including, but not limited to: Brand, Communications, Marketing, Sponsorship, Consumer Products and Talent Relations
Work closely with Executive Directors for RAW, SmackDown and NXT to ensure alignment with short- and long-term storylines and character bibles
Report out on status to Executive Team and Chairman’s office, as needed.
Encourage best practices and procedures to ensure appropriate decision-making protocols are followed, and proactively identify areas for improvement that promote efficiency, innovation, and better communication internally
Support continued growth of Talent Brand Management department as WWE’s talent roster continues to grow around the world

* Director, Talent Brand Management

WWE is seeking a Director within its newly established Talent Brand Management department.

Talent Brand Management is a division of WWE that has 360-degree oversight of Superstars’ individual talent brands and is focused on positioning and growing these individual brands inside and outside WWE platforms.

This role will report directly to the Vice President of Talent Brand Management and be a part of the Brand team.

Key Responsibilities:

Work across the organization to oversee the development and execution of individual WWE Superstar brand strategies
Serve as point of contact for talent to seek feedback/ideas and review new opportunities that align with talent’s personal interests and/or larger brand growth strategy
Partner with Creative Services and Television Production teams to develop marketing materials for individual talent
Help evaluate opportunities Superstars to help grow talent and reach new audiences based on individual talent brand strategies
Work with key internal departments including, but not limited to Brand, Communications, Marketing, Sponsorship, Consumer Products and Talent Relations, to track any potential/upcoming/completed opportunities for assigned talent
Work closely with Executive Directors for RAW, SmackDown and NXT to ensure alignment with short- and long-term storylines and character bibles
Partner across the organization to solicit meaningful opportunities for assigned talent
Establish and track KPIs to monitor growth of brands on on-going basis, create and distribute reports internally to key stakeholders
Ensure rate card and standardized practices around external opportunities for talent are being followed
Research and develop strategic plans that include proper positioning of individual talent brands
Clearly communicate messaging and brand positioning for individual talent across the internal organization
Provide support, research, feedback and insight to the VP, Talent Brand Management as needed
Provide onsite support at events and activations as needed
Source: https://411mania.com/wrestling/wwe-c...ng-department/



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post #2 of 31 (permalink) Old 07-17-2019, 11:43 PM
 
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In the end everybody knows it's up to Vince whether he approves or not so a lot of it is just hiring a bunch of Yes Men LOL
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post #3 of 31 (permalink) Old 07-17-2019, 11:48 PM
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Re: WWE Creates Department to Manage Stars’ Individual Brands, Hiring For Department



TLDR: Basically, the talent is to blame for if they sink or swim, fail or succeed. Which is typical WWE because regardless, they are going to stifle any talent from reaching their potential. They don't even get the chance to fail or succeed. Most fail from the start because WWE engineers it that way for most of their talent.

This is just a way for WWE to directly blame talent if their brand fails instead of the company taking responsibility to make them superstars.
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post #4 of 31 (permalink) Old 07-18-2019, 01:40 AM
 
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Re: WWE Creates Department to Manage Stars’ Individual Brands, Hiring For Department

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Originally Posted by WINNING View Post


TLDR: Basically, the talent is to blame for if they sink or swim, fail or succeed. Which is typical WWE because regardless, they are going to stifle any talent from reaching their potential. They don't even get the chance to fail or succeed. Most fail from the start because WWE engineers it that way for most of their talent.

This is just a way for WWE to directly blame talent if their brand fails instead of the company taking responsibility to make them superstars.
Well really it SHOULD be the talent that gets themselves over.that's why AEW will be successful because they aren't micromanaging everything from the in ring to promos.

The reason why talent isn't getting over is because Vince either feels they aren't good enough to get over without hand holding (Roman) or he doesn't want them to get over to the point they leave in their prime (rock)

But yes it's a way to absolve Vince of any wrong doing in regards to booking. Like how trump manipulates his cabinet in to repeating what he says and then throwing them under the bus when the inevitable shitstorm occurs.
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post #5 of 31 (permalink) Old 07-18-2019, 01:52 AM
 
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Re: WWE Creates Department to Manage Stars’ Individual Brands, Hiring For Department

This company is doing WAY TOO MUCH which is the main problem. Too much micromanaging. Feel sorry for whoever signs up for that debacle. It sounds like it will be as fruitful as the continuity editors who got fired for telling the company all of the multiple errors in their storytelling.

This news is kind of scary. They are doing this now when they never had to do this before? They are showing they are clueless on what to do. Hope it works out, but we all know this isn't going to change anything.
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post #6 of 31 (permalink) Old 07-18-2019, 01:57 AM
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Re: WWE Creates Department to Manage Stars’ Individual Brands, Hiring For Department

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Originally Posted by TommyWCECM View Post
Well really it SHOULD be the talent that gets themselves over.that's why AEW will be successful because they aren't micromanaging everything from the in ring to promos.

The reason why talent isn't getting over is because Vince either feels they aren't good enough to get over without hand holding (Roman) or he doesn't want them to get over to the point they leave in their prime (rock)

But yes it's a way to absolve Vince of any wrong doing in regards to booking. Like how trump manipulates his cabinet in to repeating what he says and then throwing them under the bus when the inevitable shitstorm occurs.
I don't disagree.

Ideally, talent should be what ultimately makes or breaks their career but you cannot do that in a toxic, micromanaged, and directionless company like WWE. It doesn't matter if you are the cream of the crop, they don't even give you the true chance or opportunity to fail or succeed on your own merits. It's on their standards and theirs alone.

No way Hogan, Austin, Savage, Rock, Andre, Taker succeed or get the chance to succeed in this era of WWE, no matter how great or larger than life they actually are.

All this is is to pass the buck to the talent that has no choice and can only do as much as the company allows it.
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post #7 of 31 (permalink) Old 07-18-2019, 02:28 AM
 
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Re: WWE Creates Department to Manage Stars’ Individual Brands, Hiring For Department

Just more people for Vince to put blame on. That man has one fear and one fear only: Mirrors
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post #8 of 31 (permalink) Old 07-18-2019, 06:31 AM
 
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I think this is great, make more stars that can crossover. I wouldn't mind seeing like Ruby Riott in movies.
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post #9 of 31 (permalink) Old 07-18-2019, 07:05 AM
 
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Imagine wasting time doing this when all you need to do is bring in some hot shot producers and writers from Hollywood who can turn this shit around with some freedom.

If you want to tell the wrestlers what to say, atleast make it good.
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post #10 of 31 (permalink) Old 07-18-2019, 07:12 AM
 
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Re: WWE Creates Department to Manage Stars’ Individual Brands, Hiring For Department

And WWE will get a nice cut from this outside work because the "Talent Brand Management" found them the work. Basically these folks sound like in-house "agents" for the wrestlers BUT they work for the company. If wrestlers want outside work and build their branding they should hire outside agents and not rely on in-house options who will answer to and cater to Vince and co's whims and not the wrestlers ultimately.
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