Besides KO/Sami who are already jobbers at this point with how they've been booked, not one heel came out on top last night. They also didn't look strong in defeat. WWE has a ton of problems, but a major one right now has to be their lack of credible heels. Brock Lesnar is the only one on the entire roster and he isn't full time. Joe can't win two matches in a row ever. Corbin is being tricked by women. Drew is Roman's bitch. Elias is a geek. Ziggler is a geek. Lashley never wins when it matters. I don't even know any other heels right now after that. They'd all be lower card I guess. They really need to let the bad guys start winning some damn matches. Cleanly too.
This is such a dumb take. The problem is less "credible heels" and more the ones they choose to invest in.
Heels don't need to win cleanly isn't this requirement for being a heel, that's just op's preference. On most occasions that kills their heat.
yeah heels should win IMPORTANT matches, doesn't necessarily matter how they win. winning clean over JTG on superstars is not a way to build a heel. heck almost all of hhh's 02-04 wins involved evolution. i think a heel should be a combination of winning a few tv matches clean to establish at least a bit of a threat, playing dirty in main events and not losing every big match. monster heel booking should be reserved for people who really could use it